What Is Agni? AI Ads Agent for ICP Fit and Campaign Drafts

Agni is AICMOHQ's AI Ads Agent. It plans paid campaigns against your ideal customer profile: audience fit scores, ad copy variants, and budget/placement recommendations. No dollars move until you approve — Agni drafts and scores; you commit spend.

# Definition

An AI ads agent for founders bridges organic GTM and paid reach. It uses the same ICP and voice context as Ved and Kavi so paid targeting does not drift from your organic story.

# Who Agni is for

• Founders testing small paid budgets on X or LinkedIn
• Teams remixing competitor angles via the Ad Library into on-brand variants
• Builders who want weak-fit variants flagged before launch

# Where Agni sits in the loop

1. ICP load: positioning brief and audience definition
2. Draft: copy and creative variants per platform
3. Score: fit rating per variant with concrete fix suggestions
4. Approve: you pick what runs; organic learnings feed back via Shravan

# Inputs and outputs

Inputs: ICP profile, product URL, optional competitor ad references from Ad Library search.

Outputs: scored ad variants, budget/placement recommendations, campaign drafts awaiting approval — not live spend.

# Not a generic ChatGPT prompt

Generic ad copy prompts ignore your funnel stage, credit economics, and prior organic performance. Agni ties drafts to stored ICP, surfaces low-fit hooks before you pay, and sits inside the same approval queue as organic content.

Full spec: Agni's agent page · Ads features: Ad Library, AI Ads Generator · ICP validation guide.

Join the beta to draft paid campaigns with approval-first guardrails.